What are Google Ad Displays you may ask?
Google ad displays are visually engaging ads on the Google Display Network. The Google display network helps your ads reaching millions of viewers across different platforms and websites. These websites and platforms consist of websites, apps, and Google-owned properties (such as YouTube and Gmail). Google ad displays are a great way of broadening your customer base and creating new conversations upon new customers. The process of creating a Google Ad display is very easy to use and can benefit many people, especially small businesses looking to expand their brand. Google adds a custom AI feature that helps you build your ad campaign best fit for your business, this allows for the process to be much smoother and easier to use. Now that you are interested in using Google Ads, here are some tips and tricks to using the platform to maximize your results!
Photo provided by Need Momentum
TIPS AND TRICKS FOR MAXIMIZING YOUR GOOGLE AD DISPLAYS:
1. Define Your Goals
When creating your Google Ad campaign you must define what your overall goal is to achieve while using google ads and displays. This goal will help you create a strong campaign that is centered around goals, if you do not set goals for your campaign then you are not able to fully track the success of the campaign. Setting goals for the campaign allows you to track your success throughout the campaign by reaching each goal put in place. Setting the goals also allows your business to continuously chase a goal/milestone. With the goals selected for your campaign, you can select strong ads and promotions geared towards reaching the goals you have put into place.
2. Choose Set Keywords for your Ads
When building your campaign, you will want to set specific keywords that will relate to your ads and business. A keyword is a relative words that can be tied to your product within a specific search, an example would be "shoes" being tied to Nike's website when searching for new shoes. When creating your ads, you want to evaluate and choose keywords that will best suite your campaign and drive the most searches. Keywords can help customers come upon your site when they are searching for products relative to your product, this can drive more viewers to your ads and campaigns by accident when they are not specifically searching for your business. The keywords can also generate your ads to be shown on certain categories of videos on YouTube. Someone could be watching a sports video on YouTube and receive an ad for your sports business based on your keywords of your ads.
3. Select a Campaign that Suites your Goals
There are different campaigns that you could choose from when creating your business campaign. The campaign your business chooses should be the one that will best reach your goals set by the business. There are different types of campaigns that you can choose, these choices being, search campaigns, shopping campaigns, display campaigns, video campaigns, or universal app campaigns. Search campaigns are mostly for getting your customers to know your product, usually only cost when there is a click on the ad. Shopping campaigns show your products in the biggest online marketplace, you only pay when buyers click to go to your page. Display campaigns are advertised on the Google Display Network and promote your ads on many things like Google news pages, YouTube, and blogs. Video campaigns get potential customers on YouTube, you only pay when someone watches your ads for at least 30 seconds or click on the ad. Universal App campaigns are mainly made for IOS apps or androids in the google play store.
An example of a YouTube ad, picture from YouTube Advertising
My Experience with Google Ads:
I have ran across these google ads while using different websites or apps. With that being said, I have visited many new sites off of a Google Ad, when they have been engaging or interesting looking I have visited them. This shows that Google Ads do work and can be effective in finding new customers at a broad range. Especially on YouTube, I have found out about many new sites based on the ads I have seen while using YouTube. With the ads being based around the keywords used in the ad, I get a lot of ads tied to my interest because they are tied with different searches or videos I am watching. This is why it is important for businesses to define their target markets and keywords when creating their advertising campaign through Google. If the business does not define their target market very well then they could spend a lot of money and time trying to fix their campaign later on.
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