Picture from: Digitalspot Academy website
Introduction:
For those who do not know what a search engine optimization is, its a the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to get attention and attract none customers and existing customers to your business. An example of this could be that Nike allows their website to be found by the search of "shoes" when someone is googling a search to find shoes. Nike generates more traffic way by using "shoes" as a potential search word that is linked to their website. Businesses can market to customers by optimizing their website to generate a better search engine optimization in order to drive website traffic. An increase in website traffic can result in more customers and drive revenue. Search engine optimization can be a simple way to market to customers without having to overdraw funds in order to reach customers in the market. If a business can effectively make their website easier to find it can be a source of marketing where limited resources are spent in order to reach a profitable outcome.
Tricks to Maximize your Search Engine Optimization as a Business:
1. Analyze what your competitor is doing
The way you can analyze your competitors search optimization is to do a competitive analysis on their website. You can do this analysis by looking for the common words found within the website. The common words will lead to the search engines ability to find the website when you are searching for a specific word. To find the competitors key words you can use a website called Ahrefs Site Explorer. This website takes any website you put the link of in and looks up the most common words found on the website. From here you can identify what other competitors use to generate website views. If you are able to take what your competitor is doing and then add your own spin on top of that, you will be able to create an effective search engine optimization that is competitive.
2. Use Low-Difficulty wording to drive traffic easier
When creating your business site, make sure to use keywords that are quick and easy to search. With search words, people want quick and easy words or phrases to use to find their specific site for their needs. As a business, if you use complex words you may not get many viewers on your site due to the complexity of the words used to generate your site.
3. Repost old content to remain relevant on the search list
When posting content to your cite you will have to repost your content later on. You could be on top of the search engine when you first post your content, but after time other content will be posted and may push your content further down the search list. If you are falling further down the list then you will not generate as much website traffic as before. This calls for you to repost your content after time has past in order to keep it fresh and on top of relative content when on the search menu.
4. Create click worthy search results
When someone searches for your business through keywords, you should make your website identification to be catchy and something that will intrigue a viewer to click. If you do not have an intriguing search tag, then you may miss out on people viewing your site. As a business you must make a first impression, when someone is researching looking for a product they must be drawn to your site and willing to click. Without a willingness to click your site link, you'll never generate good website traffic. Your website must make a good first impression by looking appealing and worth being clicked on.
5. Create featured snippets to build website traffic quickly
Sometimes when looking up a definition or term, you are found with a "featured" website post that will give you an answer without having to search in-depth to find the answer. These featured post can be called a featured snippet, or also known as a small piece of your website that is advertised when someone searches a key search or phrase. These snippets can be an easy way to be the first option of websites when being searched. If you are able to create basic snippets that are appealing to a customer, they may click on your featured snippet without even having to research deeper down the page to find their answer. An example is below of what a featured snippet looks like:
Article used in order to find more information on the topic: Ahrefs Blog
Hi, Ayden!
ReplyDeleteThat is neat that you are a student-athlete. I certainly believe that could be a challenging workload, so keep up the great work! This is a very informative post about SEO. I like how you gave an example of Nike’s use of keyword optimization. That adds good congruity to your blog since you are an athlete. As you outline, it is important to analyze your competitor’s strategy. We do the same thing in sports! We can use that opportunity to learn from them, as well as how to compete against them. As an online consumer, I use featured snippets all the time. Instead of taking the time to actually click on a website, I will read the snippets to give me the insight needed to fulfill my curiosity. Creating good first impressions through these SEO tips can help any business.
Great post!