Introduction: Just to clarify to those reading, social media is considered by the dictionary as "websites and applications that enable users to share and create content or participate in social networking". Many of us are familiar with different kinds of social media ranging from Facebook, Instagram, X, and many more but how can these platforms help a business grow? I just recently watched a video called "How to grow your brand on social media in 2024" by WRLDINVSN Network and will discuss some of the things I learned.
Notes of the video:
1. "Do not chase the rabbit"
In the video above, the speaker, Jaleel. C speaks on how many people will try to chase multiple different platforms to make their business known. WRLDINVSN mentions that you should focus on one specific platform to begin your business to create a foundation to grow your business. Not only can focusing on one platform to start help focus all your post, but it can also save time and money on production. Instead of paying someone to focus on many platforms at once, as a business you can focus on one platform to create a strong foundation before you grow too many platforms.
2. Discover the specific "Geographical territory" of each social media platform
From a business perspective you must understand the aspects of the social media platform you are using. One post on Tik Tok may not do as good if you post the same thing on Instagram. The platforms each have their own "personality" and different kind of fans for that platform. From a business side you can not assume one post will do great on each platform, you must be creative and generate different ideas to be optimize your social media platforms. Optimizing each platform to its maximized output can allow you to grow your business faster, and more effectively.
3. Continue to impose passion into your work
This one is mainly for smaller businesses looking to take off through social media. Jaleel. C spoke about waking up everyday and empowering an energy into your work to make it apart of you. Making your business post apart of you shows you and idea of who runs the business and the people that may work for the business. Showing personality in your social media post allows people to connect with you and your content sticks with them because it is more casual than business styled post. Building a social media presence also takes time and effort. You must post daily/consistently in order to grow your platform to reach more audiences.
Thoughts?
I think social media is a great tool for businesses to use in order to grow their audiences and product purchases. I currently use many of the top social media platforms daily and so does my friends and family. My parents even use social media on the daily to view different post and information. Now what does any of that have to do with business? Target markets. I believe with the growth of social media usage for all different ages it allows for many target markets to be reached by the businesses when advertising. Different target markets also use different social media platforms, this means that businesses can choose a social media platform to base their advertising on based off of their target market. My parents use Facebook way more than I do on a daily basis, this can be an example of how businesses might use Facebook to target to older generations.
Being a user of social media I actually do follow businesses that I buy products from regularly. I like to use social media to find out news on the business based off of their social media post. An example would be that I follow Nike on instagram. I regularly see post from Nike, they use the instagram platform to make many different kinds of post. They use the platform to promote their signed athletes, show off new products, and to announce any deals on their website. I find this method from Nike effective because I find out about their sales and new products from their instagram post. From there I visit their website to check out the new sales and discounts.
Another benefit of being on social media as a business is that your post can be shared with anyone at any time. If you are a public account your post can be sent to anyone on the app at anytime. Now how does that help? This allows businesses to receive many different views and recognition from people who may not even follow the business itself. Being able to send post to friends and family allows the business to receive a "word of mouth" type of advertising without having to spend a lot of time and resources on marketing to try and reach more people. It can be as simple as someone thinking your new product is super cool and they then send the post to their friend to show how cool it is. That is already one new view on your post and you did not have to do extra work to achieve it.
Social media itself is free to use as is. This can eliminate businesses from having to spend large amounts of money on marketing and advertising campaigns when they can use a strong social media presence to build their message. Social media allows businesses to control a narrative as well; within a business there will always be some slip up whether its employee misconduct, faulty production, delayed shipping, etc. A strong social media presence can allow for companies to make comments on any mistakes they have made by announcing an apology or update to their followers letting them know what is going on. Letting their followers know what is wrong or even showing an apology can help build another level of trust within the business to customer relationship. I have seen companies take advantage of their social media presence when it comes to public relations. Any time there's a major event like school shootings, large deaths, or tragic events many companies will take to social media to post their condolences to the people involved. This shows that social media can help companies reach out to other people to show their condolences and build a public relation within their businesses social media account. Better public relations leads to a strong market presence and higher customer return rate.
Thank you for reading, hope you can take some new information away from this!
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